Bumwash

Seamless Buying Experience with Funky Visuals

Tools:
Figma, Adobe Suites

Roles:
UX & UI design,
iconography

Team:
Tam Do (designer)
John Phung (developer)

About the client

Meet Bumwash: The Funky Revolution in Bathroom Hygiene

Bumwash is an Australian-based, innovative bidet design company on a mission to bring top-quality bathroom hygiene to everyone, with a strong emphasis on sustainability and waste reduction. With a vibrant, youthful, and dynamic identity, Bumwash adds a splash of color and fun to the world of bathroom essentials, making cleanliness cool and eco-friendly.

The Ask

Elevating a Playful, Seamless Buying Experience

Maintain the brand's funky, edgy, feminine, and trendy identity by incorporating playful and vibrant elements as per brand guidelines.
Streamline the purchase flow to create a frictionless, straightforward user experience, minimizing steps and cognitive load.
Leverage ample icons, images, and videos to enhance visual validation and build trust, with custom graphic assets guiding users through the purchase process.
Ensure responsive, high-performance designs optimized for both desktop and mobile platforms.

Research

Learn from the Best

We leveraged best practices and industry insights to understand common pain points in e-commerce experiences, particularly within the bathroom hygiene sector. Although formal user research was limited, we deeply explored user behavior and the entire user flow of leading e-commerce websites to identify effective strategies. This experience informed our approach, allowing us to integrate proven methods into the Bumwash.co design

Design System

From tailored icons to consistent components

The Bumwash design system unifies the brand’s funky identity with a bold color palette, modern typography, and a consistent component library. Customized icons add a playful touch, ensuring a seamless, on-brand user experience across the site.

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Underlying Structure

UX and Design

As a brand rooted in innovation, youthfulness and sustainability, Bumwash's digital experience needed to embody its funky, edgy, and playful identity. The goal was to create a visually engaging platform that not only reflected Bumwash’s vibrant personality but also enhanced the overall user experience. By focusing on a visually driven design, we ensured that users could easily navigate the site and feel confident in their purchasing decisions. Additionally, the site’s layout was optimized to provide detailed product information without overwhelming the user, striking a balance between simplicity and comprehensive guidance, all while staying true to the brand's dynamic ethos.

Key Learning

Because this was a real project with real users, I learned the importance of balancing creativity with usability. Ensuring that every design decision—from the vibrant color palette to the playful custom icons—aligned with the brand’s identity while enhancing the user experience was crucial. Additionally, working closely with my developer taught me the need to adjust certain design elements for coding feasibility while maintaining the overall aesthetic. This collaboration highlighted the value of flexibility and open communication to achieve a visually stunning yet functional end product.